Archive for the ‘AOL Radio Blog’ Category

Volkswagen Super Bowl Commerical — What’s the Song?

Sunday, February 7th, 2010

By Jocelyn Voo
AOL Radio Blog

You probably played the “slug bug” game when you were a kid — punching the poor soul who happened to be within arm’s reach as a Volkswagen rolled by — and the nostalgia certainly isn’t lost on the German automaker, whose “Punch Dub” commercial aired in the third quarter of the Super Bowl with the dreamy vocal harmonies of indie folk-rock band Grizzly Bear‘s ‘Two Weeks’ wafting in the background.

Based in Brooklyn, Grizzly Bear came onto the scene in the early ’00s playing alongside as varied acts as fellow indie group The Dirty Projectors, alt-rock legends Radiohead, and the Los Angeles Philharmonic Orchestra. ‘Two Weeks’ is the second track off the group’s hugely popular third album, ‘Veckatimest,’ released in May 2009 and named after a tiny island on Cape Cod. It’s also the first single off the record.

And while the band has been largely popular with music critics (‘Two Weeks’ ranked as no. 162 in Pitchfork Media’s Top 500 Tracks of the 2000s, and ‘Veckatimest’ was voted Stereogum’s 2nd best album of 2009) and mainstream media as a whole (the VW ad, of course, and also an episode of the CBS sitcom ‘How I Met Your Mother’), they’ve still retained many of their original rabid fans — one so much than he made a very cool CGI video homage to ‘Two Weeks.’ Check it out alongside the VW commercial below.

Two Weeks – Grizzly Bear from Gabe Askew on Vimeo.



See my archive of AOL Radio posts here.

Dante’s Inferno “Hell Awaits” Super Bowl Commercial — What’s the Song?

Sunday, February 7th, 2010

By Jocelyn Voo
AOL Radio Blog

This year, Electronic Arts (commonly known as EA Games) joins the big dogs of the auto and alcoholic beverage industries by making its Super Bowl ad debut, showcasing its new HD action-adventure video game ‘Dante’s Inferno.’ The placement seems like a natural fit — what better venue than the Super Bowl to reach the 18 to 34-year-old male demographic, and just two days before the game hits shelves? But it wasn’t the easiest deal to broker.

The game, inspired by the first part of Dante Alighieri’s epic poem ‘The Divine Comedy,’ is full of demons and violence, and the commercial was first rejected by CBS. Originally, the last few seconds of the ad would flash the words “Go to Hell,” but were changed to the slightly milder “Hell Awaits” tagline. Similarly, the soundtrack for the spot — Bill Withers‘ smooth R&B hit ‘Ain’t No Sunshine’ — acts in stark contrast to the CGI monsters spewing flames and the hero swinging a scythe through an army of attackers.

‘Sunshine,’ off the 1971 album ‘Just As I Am,’ won Withers a Grammy for Best R&B Song in 1972, and ‘Rolling Stone’ ranked it No. 280 in its 2004 list of 500 Greatest Songs of All Time. Other artists flocked to the song, too; it was covered by dozens of prominent musicians, including Michael Jackson, The Police, Marvin Gaye and John Mayer. The hit was also included in soundtracks for movies like ‘Notting Hill,’ ‘Old School‘ and ‘Munich.’

Some bloggers have noted that the music doesn’t quite match with the game’s grisly premise. But if the aim of the song choice was (just as it was for the altered tagline) to placate the potentially riled up religious masses, this wasn’t a Hail Mary pass from EA — it was a touchdown.

http://www.aolradioblog.com/2010/02/07/dantes-inferno-hell-awaits-super-bowl-commercial-song/

Audi A3 TDI “Green Police” Super Bowl Commercial — What’s the Song?

Sunday, February 7th, 2010

By Jocelyn Voo
AOL Radio Blog

Sure, you recycle. You use those fluorescent lightbulbs that’ll last till next decade. You bring your own reusable grocery bag to the supermarket. Hell, you might even compost. But with its new “Green Police” ads, German automaker Audi is trying to send the message that when it comes to making environmentally friendlier car purchases (an oxymoron, some might say), you may want to scope out the new Audi A3 TDI, which won Green Car Journal’s 2010 Green Car of the Year award for its use of clean diesel technology.

Audi’s PSA-spoofing Green Police commercials revolve around spouting eco-friendly tips to the masses, but one ad that’s set to air during the 4th quarter of Super Bowl XLIV showcases something else entirely: the classic 1979 Cheap Trick song ‘Dream Police’ lyrically remade into ‘Green Police.’

Formed in Rockford, Illinois (the state even dubbed April 1 “Cheap Trick Day” as of 2007), Cheap Trick became widely known for its power rock songs with classic pop melodies — check them out on AOL’s Classic Hard Rock station. ‘Dream Police,’ the band’s all too karaoke-able lead track off the album of the same title, cracked the Billboard Top 30, and the album went platinum only a few months after its release. Watch both the Green Police remake and the original music video after the jump. The band’s hairdos may have gone out of style, but the music clearly lives on.

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Pepsi “One People” Commercial — What’s the Song?

Saturday, February 6th, 2010

By Jocelyn Voo
AOL Radio Blog

Really, Pepsi Cola must have thought they’d nailed the musical selection in their new “One People” commercial to introduce their 2010 Pepsi Refresh Project. After all, who better to communicate the “we are all interconnected” message than the trans-cultural group Black Eyed Peas? Will.I.Am (African-American), Apl.de.Ap (African-American and FIlipino), Taboo (Native American and Mexican) and frontwoman Fergie (Caucasian) are more than just a musical mashup of hip-hop and pop — they also collectively represent the ethnic melting pot of the modern-day American.

The song, ‘One Tribe,’ is a track off their 2009 album ‘The E.N.D.’ (short for Energy Never Dies), which earned the group an Album of the Year nomination and Best Pop Vocal Album win at the 52nd Grammys — largely due to the phenomenally radio-friendly singles ‘Boom Boom Pow’ and ‘I Gotta Feeling.’ (If you happen to have been living under a rock since, oh, say 2003, tune into AOL Radio’s Top Pop station to listen to Black Eyed Peas.)

But this particular ad may be short of a home run: it seems like TBWA\Chiat\Da, the agency who created this Pepsi spot, took more than just inspiration from Japanese band SOUR’s wildly popular music video for ‘Hibi No Neiro,’ which won YouTube’s Japan Video Awards in 2009. The split-screen format is distinctive — and practically mirrored in both ads.

One people? One mind, to be sure.

Fender T-Mobile MyTouch 3G – What’s the Song?

Wednesday, January 27th, 2010

By Jocelyn Voo
AOL Radio Blog

The Fender edition HTC Magic T-Mobile MyTouch 3G phone boasts some serious covet-worthy features for audiophiles: a 16GB microSD card to house thousands of songs and videos, a 3.5mm headset jack for headphones, and a newly enhanced music player, just to name a few. So who better to hawk the rock ‘n’ roll-heavy smartphone than three-time Rock and Roll Hall of Fame-r (and the only guy to ever achieve such a feat, in fact) Eric Clapton?

As he fiddles with the 3G’s touchscreen, Clapton’s ‘I’ve Got a Rock ‘N’ Roll Heart’ (off his 1983 album ‘Money and Cigarettes’) plays in the background, its jaunty, toe-tapping melody synced in time as Clapton pages down the phone’s screen. The song was popular in the States, peaking at No. 18 on the Billboard Hot 100 the year it was released, but oddly didn’t find as much success in Clapton’s native UK.

Dig the song? Buy the limited phone — ‘I’ve Got a Rock ‘N’ Roll Heart’ is one of the preloaded Clapton classics. Or go the recession route and check out the track below, or listen to it on AOL’s Adult Rock station.

2010 ‘Coming Home’ Chrysler Commercial – What’s the Song?

Tuesday, January 26th, 2010

By Jocelyn Voo
AOL Radio Blog

The auto industry spent the larger part of 2009 skidding towards financial catastrophe, so it’s no wonder that Chrysler Group LLC is determined to comfort the masses (or at least those with 40K to burn on a shiny new sedan) with their new 2010 ad campaign, ‘Coming Home.’ So what song did the Chrysler Group turn to to trumpet its return from bankruptcy? Australian rock band the The Temper Trap‘s ‘Sweet Disposition.’

The song, fresh off the group’s debut album, ‘Conditions,’ became a hit overseas in places like the UK and Australia, but has only recently started gaining traction in the States, ranking on the Billboard rock charts at No. 45, being featured in a Rhapsody commercial, and getting several plays in the Golden Globe-nominated romantic comedy ‘(500) Days of Summer.’ It’s an upbeat song from a relative newcomer, and maybe that’s the idea that New Chrysler is trying to capitalize upon: the commercial features a driver traveling in a series of vehicles through time, starting off in a ’30s Chrysler Airflow and finally pulling his shiny black 2010 Chrysler 300 sedan into the driveway. For once, maybe the veteran car brand is trying to be the new kid on the block.

Can’t make The Temper Trap’s North American tour? Get your fix through Chrysler’s ad below, or listen to their performance of the tune on Spinner’s Interface.

http://www.aolradioblog.com/2010/01/26/2010-coming-home-chrysler-commercial-whats-the-song/