Pepsi “One People” Commercial — What’s the Song?

By Jocelyn Voo
AOL Radio Blog

Really, Pepsi Cola must have thought they’d nailed the musical selection in their new “One People” commercial to introduce their 2010 Pepsi Refresh Project. After all, who better to communicate the “we are all interconnected” message than the trans-cultural group Black Eyed Peas? Will.I.Am (African-American), (African-American and FIlipino), Taboo (Native American and Mexican) and frontwoman Fergie (Caucasian) are more than just a musical mashup of hip-hop and pop — they also collectively represent the ethnic melting pot of the modern-day American.

The song, ‘One Tribe,’ is a track off their 2009 album ‘The E.N.D.’ (short for Energy Never Dies), which earned the group an Album of the Year nomination and Best Pop Vocal Album win at the 52nd Grammys — largely due to the phenomenally radio-friendly singles ‘Boom Boom Pow’ and ‘I Gotta Feeling.’ (If you happen to have been living under a rock since, oh, say 2003, tune into AOL Radio’s Top Pop station to listen to Black Eyed Peas.)

But this particular ad may be short of a home run: it seems like TBWA\Chiat\Da, the agency who created this Pepsi spot, took more than just inspiration from Japanese band SOUR’s wildly popular music video for ‘Hibi No Neiro,’ which won YouTube’s Japan Video Awards in 2009. The split-screen format is distinctive — and practically mirrored in both ads.

One people? One mind, to be sure.

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