mcgarrybowen


Community Inspirer

(December 2010-present)

  • Develop and execute social media strategies for agency and its clients


Family Circle magazine

 


Senior Web Editor

 (April 2009-September 2009)

  • Acted as editorial lead in launch of Family Circle’s social network, Momster.com, in Nov. 2009, and relaunch of FamilyCircle.com in Feb. 2010
  • Runner-up: 2010 Meredith Corporation Creative Excellence Award (category: Online)
  • Manage content initiatives and daily operations for Momster based on analyzed metrics
  • Strategize cross-channel programming, direct marketing efforts and print promotions with sister brands
  • Coordinate efforts between third-party and in-house editorial, marketing, social media and technical teams
  • Train print editors to translate articles into web-optimized content, and become active participants on the site
  • Oversee junior editors and freelancers

Fitness magazine


Senior Web Editor

 (April 2009-December 2009)


Special Projects Web Editor

 (January 2008-March 2009)

  • 2010 MIN In-Box Award for E-Letter Excellence (category: Consumer Media Brand E-Letters)
  • Conceptualize, write, edit and manage six traffic-driving email newsletters and four bundled courses that get results. From January 2008 to January 2009, I'd grown the number of Fitness's newsletter visitors by 126% and pageviews by 182%
  • Write and edit stories, slideshows and other content that make the front page of social bookmarking sites like Digg, StumbleUpon and Kirtsy
  • Project manage the creation of new tools, including writing page-by-page copy and working with developers to launch. You Can Do It, Fitness's mini social network that I conceptualized, has been a top traffic-driver since its inception.
  • Re-categorize and SEO channels and areas of the sites. Fitnessmagazine.com was the digital winner of the company-wide Creative Excellence Award for its redesign in 2008.

Parents magazine


Special Projects Web Editor

 (January 2008-January 2009)

  • Wrote and edited daily newsletter
  • Wrote and edited stories, slideshows and other content

New York Post

 


Editor, Relationships and Weddings

 (August 2006-December 2007)

  • Wrote and edited Sunday Relationships and Weddings features
  • Managed and assigned stories to reporters
  • Actively fulfilled participant quota for both weekly sections
  • Coordinated with reporters, publicists and participants

Cookie magazine

 


Freelance Researcher

 (August-October 2005, February 2007-August 2007)

  • Fact-checked health, home design, beauty, fashion, travel, interview, book, music and film sections

Ladies' Home Journal

 

 


Web Editorial Assistant

 (December 2005-July 2006)

  • Researched, wrote and edited site content, including health, relationships, beauty/fashion
  • Wrote weekly newsletter for site partners and staff
  • Programmed homepages based on analyzed site metrics
  • Coordinated web launches with site directors, off-site staff, site partners and print magazine

FHM magazine

 


Editorial Intern

 (April 2005-October 2005)

  • Researched and wrote various articles, including news and interviews
  • Handled various editorial tasks, including article research, verbatim transcription

Curve magazine

 


Editorial Assistant

 (January 2005-March 2005)


Editorial Intern

 (September 2004-December 2004)


  • Researched and wrote numerous articles, including celebrity interviews, arts/entertainment, beauty/fashion, news, technology, travel, and music and literary reviews
  • Wrote media press releases and monthly newsletters for subscribers
  • Communicated with publicists, entertainment companies, celebrities and freelancers
 

Clients have included:

  • CNN.com
  • New York Post
  • Psychology Today
  • FitnessMagazine.com
  • NYmag.com
  • Parents.com
  • LadiesHomeJournal.com
  • AOL Radio Blog
  • Kaboose.com
  • FHM
  • Curve magazine
  • Mount Sinai School of Medicine Focus on Healthy Aging newsletter

 

 

  • Winner: 2010 MIN In-Box Award for E-Letter Excellence (category: Consumer Media Brand E-Letters), FitnessMagazine.com
  • Runner-up: 2010 Meredith Corporation Creative Excellence Award (category: Online), Momster.com
  • Winner: 2009 Meredith Corporation Creative Excellence Award (category: Redesign), FitnessMagazine.com

 

 
  • Proficiency with web SEO, Omniture, Interwoven, social media platforms
  • Familiarity with HTML, Elementool, JIRA, Basecamp, Adobe Photoshop
  • PC and Macintosh literate
 

New York University: Copyediting certificate, Fall 2005
University of California, Berkeley: B.A. English, Spring 2004
University of California, Berkeley: B.A. Psychology, Spring 2004